JULIUS TART
BRAND DESCRIPTION
HISTORY
JULIUS TART OPTICAL, which will start in 2016, retains the texture of the good old days of New York from the 1950s to the early 1970s, while being inspired by art, culture, and the progressive design of New York. We are also planning to develop a collection that reproduces, restore a number of masterpiece frames, and develop a collection that newly adds design products.
FEATURE
In 2016, Tommy O’ Gara of The Light Co. partnered with Julius Tart’s nephew Richard Tart and recreated the iconic frames using inherited archival material as design reference to bring back the Julius Tart Optical brand back to life. Today, the frames are made in Japan with premium cellulose based acetate and still uses functional barrel hinge construction which makes these frames hard wearing.
PRICE RANGE
Php 20,500 - Php 30,000++
CUSTOMER
James Dean, G-Dragon, Johnny Depp, Robert Downey Jr., Justin Theroux