MAUI JIM

 

BRAND DESCRIPTION

Maui Jim is a well-known eyewear brand, particularly recognized for its high-quality sunglasses. Founded in 1980 in Hawaii, the brand initially focused on providing superior protection and clarity for outdoor activities. Maui Jim is renowned for its advanced lens technology, including their PolarizedPlus2® lenses, which offer enhanced color, clarity, and contrast while reducing glare and blocking harmful UV rays.

 

HISTORY

Maui Jim was founded in 1980 in Lahaina, Hawaii, by Jim and Linda Richards, originally selling sunglasses to protect surfers from the harsh Hawaiian sun. The brand quickly gained acclaim for its innovative PolarizedPlus2® lens technology, which reduces glare and enhances color clarity while blocking UV rays. Expanding beyond its surfing roots in the early 1990s, Maui Jim has grown into a globally recognized eyewear brand known for its high-quality, stylish sunglasses designed for both outdoor enthusiasts and fashion-conscious consumers.

 

FEATURE

Maui Jim eyewear is distinguished by its PolarizedPlus2® lenses, which effectively reduce glare and enhance color clarity while blocking 100% of UVA and UVB rays. The lenses incorporate High-Definition Optics® (HDO®) for exceptional visual clarity and minimal distortion, and they feature color infusion to bring out natural colors vibrantly. Additionally, Maui Jim frames are made from lightweight, durable materials, and the lenses are treated with hydrophobic and oleophobic coatings to repel water, oil, and dust, ensuring easy maintenance and long-lasting performance.

 

PRICE RANGE

Php 12,370 - Php 23,410 ++

 

CUSTOMER

Jennifer Aniston, Brad Pitt, Matthew McConaughey

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