TRACTION PRODUCTIONS

 

BRAND DESCRIPTION

The Traction collection blends the best of French design with fresh, youthful color combinations and bold, revolutionary styles. Since 1872, Traction has crafted unique eyewear across five generations of the same family. The collection aims to fuse California modernity with French refinement.

 

HISTORY

Traction Productions, founded in 1872 by Edouard Gros in Oyonnax, France, has been led by five generations of the same family. Originally a maker of hair ornaments, the company shifted to eyewear production in the 1930s. Head designer Thierry Gros continues the tradition of local manufacturing in Jura, Japan. Since their first collection in 1989, Traction Productions has embraced bold colors and shapes without restrictions.

 

 

BRAND FEATURE

Traction Productions transforms materials into unique eyewear, reflecting a vision of unbounded creativity and exceptional craftsmanship since 1872. Their stylish, groundbreaking designs embody a commitment to technical excellence and freedom from convention. Wearing Traction frames signifies a bold pursuit of individuality and style.

 

 

PRICE RANGE

N/A

 

 

CUSTOMER

Famous customers of Traction Productions include the influential fashion designer Jean-Paul Gaultier and actor Jean Dujardin. The brand is also favored by fashion enthusiasts and individuals with a taste for unique, high-quality eyewear.