U.S.H BY YUICHI TOYOMA

 

BRAND DESCRIPTION

Marrying traditional craftwork and innovative design, YUICHI TOYAMA. sets the standard for ‘new made-in-Japan’ quality today.

YUICHI TOYAMA. is both a brand and a person: the name of the designer behind it all. He works from a philosophy of merging traditional skills with innovative design. You can see a particularly Japanese approach in his eyewear that isn’t afraid to combine opposites to emphasize the simple elegance and timeless beauty of eyewear as an everyday object. Yuichi Toyama designs frames based on 5 guiding principles: Look, Think, Draw, Make, Break.

Working this way, he creates designs that are consistently unique and consciously aware of the customer.

 

HISTORY

Yuichi Toyama is a Japanese eyewear brand founded by designer Yuichi Toyama, who launched the brand with a focus on merging traditional craftsmanship with contemporary design. The brand, named after its founder, began gaining attention in the early 2000s for its minimalist yet innovative approach to eyewear. Yuichi Toyama emphasizes a blend of precision engineering and artisanal techniques, creating frames that are both functional and artistically unique. The brand has since become known for its commitment to quality and its distinctive, modern aesthetic.

 

FEATURE

Yuichi Toyama eyewear features minimalist designs that combine traditional Japanese craftsmanship with modern innovation. The frames are lightweight, durable, and crafted with precision, offering both functionality and timeless style.

 

PRICE RANGE

N/A

 

CUSTOMER

Design enthusiasts, Creative professionals, Fashion-forward individuals, Architects and designers, Modern minimalists